{"id":7612,"date":"2026-09-30T06:27:51","date_gmt":"2026-09-30T06:27:51","guid":{"rendered":"https:\/\/overhypedgamer.com\/?p=7612"},"modified":"2026-09-30T06:27:56","modified_gmt":"2026-09-30T06:27:56","slug":"sony-skipping-ces-2027","status":"publish","type":"post","link":"https:\/\/overhypedgamer.com\/hr\/sony-skipping-ces-2027\/","title":{"rendered":"Sony Is Skipping CES for the First Time in 60 Years"},"content":{"rendered":"<p class=\"wp-block-paragraph\" data-block-type=\"core\"><strong>Sony will not exhibit at CES 2027, marking the first time the company has skipped the annual technology show since its launch in 1967.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">According to a <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-09-28\/sony-to-skip-ces-show-after-honda-ev-venture-dropped\" target=\"_blank\" rel=\"noopener\">Bloomberg report<\/a>, Sony and its affiliates will not participate in the upcoming Consumer Electronics Show in Las Vegas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">Sony has maintained a presence at CES throughout the event&#8217;s <strong>60-year history<\/strong>, making its absence in January 2027 a notable change in strategy.<\/p>\n\n\n\n<h2 id=\"sony-is-shifting-its-focus-toward-entertainment\" class=\"wp-block-heading\" data-block-type=\"core\">Sony Is Shifting Its Focus Toward Entertainment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">A Sony spokesperson said the company has been strategically evaluating how it approaches events and communications based on its current business priorities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" data-block-type=\"core\">\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">The company is increasingly focused on entertainment, intellectual property and technology supporting creators, with Sony saying it is evaluating events based on its current business priorities.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">Sony&#8217;s presence had already been reduced at CES 2026. Rather than operating its traditional exhibition booth, the company primarily showcased <strong>Afeela<\/strong>, its electric vehicle project developed alongside Honda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">That project has since been scrapped, with Sony and Honda reportedly reassessing the future of their joint venture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">Sony&#8217;s wider business has increasingly shifted toward areas such as <strong>gaming, music and other entertainment properties<\/strong>, and the company has now determined that CES 2027 does not align closely enough with its current priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" data-block-type=\"core\">The decision ends an uninterrupted run stretching back to the <strong>first CES in 1967<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sony will not exhibit at CES 2027, marking the first time the company has skipped the annual technology show since its launch in 1967. According to a Bloomberg report, Sony and its affiliates will not participate in the upcoming Consumer Electronics Show in Las Vegas. Sony has maintained a presence at CES throughout the event&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","iawp_total_views":2,"footnotes":""},"categories":[13],"tags":[],"ohg_news_type":[173],"ohg_game":[],"ohg_company":[188],"ohg_platform":[],"class_list":["post-7612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","ohg_news_type-report","ohg_company-sony-playstation"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/comments?post=7612"}],"version-history":[{"count":2,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7612\/revisions"}],"predecessor-version":[{"id":7632,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7612\/revisions\/7632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/media\/6626"}],"wp:attachment":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/media?parent=7612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/categories?post=7612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/tags?post=7612"},{"taxonomy":"ohg_news_type","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_news_type?post=7612"},{"taxonomy":"ohg_game","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_game?post=7612"},{"taxonomy":"ohg_company","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_company?post=7612"},{"taxonomy":"ohg_platform","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_platform?post=7612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}