{"id":7656,"date":"2026-10-01T06:00:09","date_gmt":"2026-10-01T06:00:09","guid":{"rendered":"https:\/\/overhypedgamer.com\/?p=7656"},"modified":"2026-10-01T06:06:32","modified_gmt":"2026-10-01T06:06:32","slug":"ubisoft-creative-house-2-massive-entertainment","status":"publish","type":"post","link":"https:\/\/overhypedgamer.com\/hr\/ubisoft-creative-house-2-massive-entertainment\/","title":{"rendered":"Ubisoft Renames Creative House 2 to Massive Entertainment"},"content":{"rendered":"

Ubisoft has officially renamed Creative House 2 to Massive Entertainment, bringing the teams behind The Division, Ghost Recon and Splinter Cell under a single brand.<\/strong><\/p>\n\n\n\n

The business unit will adopt the name of Ubisoft<\/a>‘s long-running Swedish studio, which was originally founded in 1997 and has been part of Ubisoft since 2008.<\/p>\n\n\n\n

However, Massive Entertainment will now represent considerably more than the Malm\u00f6 studio.<\/p>\n\n\n\n

Development teams working across Sweden, Montreal, Paris and Toronto<\/strong> will operate under the Massive Entertainment name as Ubisoft continues implementing its new Creative House structure.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Division, Ghost Recon and Splinter Cell Under Massive Entertainment<\/h2>\n\n\n\n

The newly expanded Massive Entertainment will oversee several major Ubisoft franchises:<\/p>\n\n\n\n

    \n
  • Tom Clancy’s The Division<\/li>\n\n\n\n
  • Tom Clancy’s Ghost Recon<\/li>\n\n\n\n
  • Tom Clancy’s Splinter Cell<\/li>\n\n\n\n
  • March of Giants<\/li>\n\n\n\n
  • New original IP<\/li>\n<\/ul>\n\n\n\n

    Ubisoft says the teams will share their creative and technological expertise while taking responsibility for the development and long-term growth of these franchises.<\/p>\n\n\n\n

    The division will be led by Christoph Hartmann<\/strong>, who joined Ubisoft as General Manager of Creative House 2 in June 2026 after previously leading Amazon Games and founding 2K Games.<\/p>\n\n\n\n

    \u201cBringing our teams together under one identity gives us the opportunity to combine the creative energy and expertise across Montr\u00e9al, Paris, Sweden and Toronto,\u201d Hartmann said.<\/p>\n\n\n\n

    Ubisoft Continues Its Major Restructuring<\/h2>\n\n\n\n

    The change is another step in Ubisoft’s broader restructuring around independently managed Creative Houses<\/strong>, each responsible for specific franchises and development teams.<\/p>\n\n\n\n

    The company’s biggest properties \u2014 Assassin’s Creed, Far Cry and Rainbow Six<\/strong> \u2014 are already managed through Vantage Studios, Ubisoft’s joint venture with Tencent.<\/p>\n\n\n\n

    Massive Entertainment now becomes the home of several of Ubisoft’s other major franchises while also being tasked with developing new games and original IP.<\/p>\n\n\n\n

    The restructuring follows several years of cost-cutting at Ubisoft that have included studio closures, layoffs, project delays and game cancellations.<\/p>\n\n\n\n

    For Massive Entertainment specifically, the new structure significantly expands what the name represents: rather than referring only to the Swedish developer behind The Division, Avatar: Frontiers of Pandora and Star Wars Outlaws<\/strong>, Massive Entertainment is now an international Ubisoft business unit responsible for multiple studios and franchises.<\/p>","protected":false},"excerpt":{"rendered":"

    Ubisoft has officially renamed Creative House 2 to Massive Entertainment, bringing the teams behind The Division, Ghost Recon and Splinter Cell under a single brand. The business unit will adopt the name of Ubisoft‘s long-running Swedish studio, which was originally founded in 1997 and has been part of Ubisoft since 2008. However, Massive Entertainment will […]<\/p>\n","protected":false},"author":1,"featured_media":7657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","iawp_total_views":4,"footnotes":""},"categories":[13],"tags":[26,308,307,304,309,310,305,306],"ohg_news_type":[173],"ohg_game":[205,303,302],"ohg_company":[208],"ohg_platform":[],"class_list":["post-7656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-breaking","tag-creative-house-2","tag-ghost-recon-massive-entertainment","tag-massive-entertainment","tag-massive-entertainment-ubisoft","tag-the-division-massive-entertainment","tag-ubisoft-creative-house-2","tag-ubisoft-massive-entertainment","ohg_news_type-report","ohg_game-ghost-recon","ohg_game-splinter-cell","ohg_game-the-division","ohg_company-ubisoft"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/comments?post=7656"}],"version-history":[{"count":1,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7656\/revisions"}],"predecessor-version":[{"id":7658,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/posts\/7656\/revisions\/7658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/media\/7657"}],"wp:attachment":[{"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/media?parent=7656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/categories?post=7656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/tags?post=7656"},{"taxonomy":"ohg_news_type","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_news_type?post=7656"},{"taxonomy":"ohg_game","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_game?post=7656"},{"taxonomy":"ohg_company","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_company?post=7656"},{"taxonomy":"ohg_platform","embeddable":true,"href":"https:\/\/overhypedgamer.com\/hr\/wp-json\/wp\/v2\/ohg_platform?post=7656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}