The hype surrounding Grand Theft Auto VI has officially started affecting the stock market in a massive way.

Following reports that GTA 6 preorders could begin between May 18 and May 21, Take-Two Interactive saw its stock surge by nearly 5%, adding close to $2 billion in market value within just a few hours of trading.

And Rockstar still hasn’t officially announced anything yet.

GTA 6 Hype Sends Take-Two Stock Soaring

According to market data, Take-Two shares jumped approximately $10.79 per share, climbing to around $237.78 during Thursday trading.

The sudden rise appears heavily connected to growing speculation surrounding GTA 6 preorder plans after a reportedly legitimate retailer email from Best Buy suggested preorder campaigns may soon begin.

Naturally, the internet exploded almost immediately.

While stock prices may fluctuate slightly throughout the trading day, the reaction clearly shows just how enormous the anticipation surrounding GTA 6 has become — not just among players, but among investors too.

GTA 6 Preorders Could Begin Next Week as Best Buy Email Sparks Massive Speculation

Take-Two Earnings Call Now Under Massive Spotlight

The timing is especially interesting because Take-Two’s next major investor earnings call is scheduled for May 21.

That presentation is expected to include:

• the company’s fiscal forecast,
• future release expectations,
• and potentially additional information regarding GTA 6’s launch plans.

With the game still officially targeting a November 19, 2026 release date, many fans believe Rockstar and Take-Two are now entering the final major marketing phase before launch.

Rockstar Still Hasn’t Confirmed Preorders

Despite the growing excitement, it’s important to note that neither Rockstar Games nor Take-Two Interactive has officially confirmed preorder dates yet.

At the moment, the speculation is being driven primarily by:

• retailer emails,
• marketplace listings,
• and mounting fan theories surrounding upcoming marketing activity.

Still, considering how quickly Take-Two’s stock reacted, it’s pretty obvious the industry fully understands what GTA 6 represents.

This isn’t just another game release anymore.

It’s shaping up to be one of the biggest entertainment launches in history.